Heidi Welker is Vice President of Marketing for Freeman Audio Visual Canada, a presentation solutions service provider that supports the power of face-to-face marketing by providing full-service AV rental resources for corporate events, exhibit programs, and conventions of all sizes. In addition to keeping customers informed about new product and service brand offerings, she is responsible for driving future growth through various integrated marketing activities and lead generation.
Heidi joined the Freeman family in Toronto, Ontario, Canada, in 1987, equipped with a Bachelor of Arts in Economics. She had been heavily involved in the convention and trade show industry since 1980, and has an extensive background in the sales and operational side of the business.
A long-standing member of Meeting Professionals International (MPI), she was instrumental launching the Events for Communities of Sustainability (ECOS) Project, a long-term corporate social responsibility commitment that has created an opportunity for MPI members, Freeman Audio Visual and its partners to give back to the community.
A loyal, veteran Professional Convention Management Association (PCMA) member since day one, Heidi joined PCMA in 1982, when the organization was known as JCMC, and has attended every annual meeting since. In fact, she is a proud founding member of the Canada East (CE) chapter.
Also a Past President of the PCMA CE, she was instrumental in establishing and co-chairing the PCMA Canadian Innovation Conference, which in its second year won the Canadian Event Industry Star Award in the category of Most Innovative Use of Event Technology.
In 2012, Heidi was awarded PCMA CE’s Outstanding Service to a Chapter Award. The very next year, she and her chapter were recipients of the coveted PCMA Chairman’s Award. In 2015 Heidi was named a 2015 Changemaker by MeetingsNet. She also was Co-chair of the 2016 PCMA Convening Leaders Content Committee and currently serves on the PCMA Foundation Board of Trustees.