Meet Bettyanne Sherrer, Outgoing Board Member

Outgoing Board Member, Past President – thank you for your service on the CanSPEP Board of Directors!



NameBettyanne Sherrer, CMP, CMM
Company nameProPlan Conferences & Events
Years in business25 (I was 8 when I started)
Where were you born and raised?Elliott Lake, Ontario – Raised in Timmins, Ontario until I was 12 – then family moved to Richmond Hill just outside of Toronto where I have been ever since.
What do you specialize in?Strategic Revenue Program Design – helping clients turn their events/event portfolio into a profit centre.
What do you love most about your job?I love building a forum or platform that brings people together, then through conversations, sharing of best practices, engaging with experts…you watch people change their thinking, their minds or opinions, and/or the way they will approach a challenge or an everyday task. That’s the magic for me.

If you could outsource one part of your job what would it be?Although I love running an event budget – I hate accounting!  I have outsourced all my bookkeeping.
What’s your favorite place to travel?Any really good beach. All I need is a beach, a bar, my man and a really good book – not necessarily in that order…
Tell us one fun fact about you!Fun Fact 1: I love baseball and still play in a ladies slo-pitch league every summer.
Fun Fact 2: In high-school, I was the captain of the cheerleading squad.

Fun Fact 3: With my two beautiful daughters, Rebecca and Kelly, I also have an Arbonne Business.


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