In her role as the Director of Business and Destination Development for Tourism Saskatoon, Holly leads the National and International Business Event, Sport, and Travel Trade teams to create compelling marketing and outreach initiatives to position Saskatoon as a premier host destination.

Holly has worked in Business Development with membership-based organizations for more than fifteen years. As the Executive Director of a local business district, a general manager of recreation properties and a Sector Director of Sasktrade, Holly has engaged and helped organizations grow at the local, national, and international levels. When not advancing local organizations and promoting Saskatoon, she enjoys spending long days walking and hiking with her young sons.