Reboot Your Brand Workshop


Event Phone: 1-866-336-2653

Monday, March 9th – 12:30 to 4:00 pm
Sheraton Parkway Toronto North Hotel
600 Highway 7 East, Richmond Hill , ON L4B 1B2

How to Attract the Right Clients … and KEEP THEM!

It’s All About Brand Chemistry!


To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your clients, and why they should hire you over the competition. Whether you’re a seasoned planner or just starting out, the chemistry that you build with your clients will truly make the difference on your path to success.


Join Laura Beauparlant for this engaging, interactive and thought-provoking session – that will help you pinpoint how to run a business that stands out, is memorable and builds trust with your audience – so that your business is the ONLY choice! It’s all about creating an authentically human brand – a brand that deeply aligns with your values and those of your ideal client.

ALL attendees will receive a FREE 30 Minute Brand Audit from Laura ($500 Value)!

Experience the newly branded Sheraton Parkway Toronto North Hotel, who will be hosting a Lunch and Site tour and offering a complimentary one-night accommodation on Sunday, March 8, for planners attending the workshop. Experience first- hand the hotel’s food and beverage service and renovated rooms and meeting space.  Room Reservation details are listed below.




Laura Beauparlant is an award-winning international speaker, an expert on branding and design and the author of Brand Chemistry.  As the founder and creative director of Lab Creative, Laura’s mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding. She loves to create chemistry with her audiences and shares stories of her own triumphs and failures as well as those of her clients and how she saves them from themselves. Laura has an easy, conversational style of communication, whether she’s on stage in front of a large group or one-on-one with her clients.





A special thanks to the Sheraton Parkway Toronto North Hotel for hosting this workshop and providing a complimentary one-night accommodation and complimentary indoor/outdoor parking. For planners not familiar with the hotel, it offers 31,014 square feet of total event space, 27 event rooms and a Ballroom which can seat 1,550 participants theater style and there is no charge for any patch fees to bring in your own preferred AV supplier.


Complimentary One Night’s Accommodation Offer – Sunday, March 8, 2020


The Sheraton Hotel is offering a limited number of complimentary rooms for a one night stay  to event planners attending the Workshop.  To make your reservation, please contact

Sandy Xu Papadimatos, Sales Manager at 905-695-2885 or by email at and indicate that you’re attending CanSPEP’s Business Reboot Your Brand Workshop on Monday, March 9, 2020. If you call after hours, or long distance, you can call the in-house toll- free number at 1-800-668-0101, and they will take the reservation.

Accommodation Reservations Deadline:  FRIDAY, FEBRUARY 28, 2020.


Program Schedule


  • 12:30 – 1:00 p.m. Registration Check-In
  • 1:00 – 1:45 p.m.  Buffet Lunch, Networking, and Welcome Remarks
  • 1:45 – 2:15 p.m.  Site Tour
  • 2:15 – 2:30 p.m.  Stretch Break
  • 2:30 – 3:45 p.m.   Re-Boot Your Brand Presentation – Laura Beaupariant, Lab Creative
  • 3:45 – 4:00 p.m.  Closing Remarks



MEMBERS who refer a non-member that attends this event will receive a 10% discount on their ticket. Please contact the office for more information:

  • March 9, 2020
    12:30 pm - 4:00 pm


600 Highway 7 East, Richmond Hill, Ontario