Krista is a proud Newfoundlander who recently moved to Toronto (which she refers to as the mainland). Her experience includes several years outside of Canada, first as a Teacher in South Korea, then as Station Chairman for the American Red Cross in Germany where she was responsible for operations and event programming. Following this, she became the Event Manager for the U.S. Air Force in Europe, which included event marketing, programming and co-hosting the USO. Next, she moved to California where she was the Corporate Events Manager for a Fortune 100 company in which she was responsible for eight large incentive programs annually along with executive retreats and sponsorships. After this Krista returned to Canada and joined Fairmont Hotels & Resorts in Group Sales and following this was appointed to the Director of Sales position of Destination St. John’s where she spent the last 10 years. This past February she excitedly joined the Freeman Audio Visual Canada team as the Director of Business Development of the National Client Solutions Group.
Some of Krista’s current industry involvement includes serving on the Professional Convention Management Association (PCMA) Canada East Chapter’s Board of Directors and co-Chairing the PCMA Canadian Innovation Conference. During this time, she was bestowed Inspirational Supplier of the Year followed by the Outstanding Service to a Chapter Award. She has co-Chaired the Canadian Society of Association Executives’ (CSAE) Annual Conference and served on their education committee. She is currently part of the CSAE Trillium Council and is the upcoming Chair of their Holiday Event. Krista sits on the Canadian Society of Professional Event Planners’ (CanSPEP) Partner Advisory Council and was recently awarded their Industry Partner of the Year at their annual conference in July. In 2015, Krista was inducted into Meetings & Incentive Travel’s Hall of Fame as Industry Mentor.