Krista is a proud Newfoundlander who made Mississauga her home in February 2019 when she excitedly joined the Encore Canada team.  Her previous experience includes teaching in South Korea, Station Chairman for the American Red Cross in Germany, Event Manager for the U.S. Air Force in Europe and Corporate Events Manager for a Fortune 100 company in California.  When Krista returned to Canada, she joined Fairmont Hotels & Resorts in Group Sales and following this was the Director of Sales with Destination St. John’s.

In Krista’s present role with Encore as Director of Industry Relations for Canada, she works in business development, client connections and industry association partnerships.  Some of Krista’s current industry involvement includes serving as the President of the PCMA Canada East Chapter, serving as Vice-Chair of the CSAE Trillium Council, serving on the CanSPEP Partner Advisory Council and being an active member of MPI’s Toronto Chapter.  In 2015, Krista was inducted into M&IT’s Hall of Fame as Industry Mentor.