Content Creation - How Event Entrepreneurs Turn Client Work into Growth, Visibility, and Demand

How Event Entrepreneurs Turn Client Work into Growth, Visibility, and Demand

Tuesday, April 7, 2025

12:00pm – 1:00pm ET 

Presented by:   Dori Adams, Founder and CEO, Shutterb

As an independent planner or agency owner, every event you produce has two responsibilities:

1. Deliver exceptional results for your client
2. Strengthen your own business at the same time

Most event professionals do the first exceptionally well, and leave the second to chance.

In this session, Dori Adams speaks directly to the CanSPEP community: event professionals who are also entrepreneurs, operators, and brand builders. She reframes content and storytelling as a business strategy, not a marketing add on, a way to turn client work into visibility, credibility, and future revenue without adding headcount or overwhelming small teams.

You will learn how to intentionally design events so they create value on both sides of your business: meaningful assets your clients can use immediately, and proof that positions you as the expert behind the experience.

This session is not about becoming an influencer or adding more to your plate. It is about building a repeatable, founder friendly system where your best work continues working for you long after the event is over.

Dori shares a practical, smartphone first framework that helps event entrepreneurs:

• Capture authentic content without disrupting the guest experience
• Create assets that serve both your client goals and your brand growth
• Show the strategic thinking behind your execution
• Turn every event into proof of expertise, not just a portfolio moment

If you have ever thought, “I do incredible work, but I do not have time to market myself,” this session is designed for you.

Speaker:  Dori Adams, Co-Founder and CEO, Shutterb

Dori Adams is the co-founder and CEO of shutterb, a platform transforming how events live beyond the room by connecting event organizers with trained smartphone content creators. With more than 16 years in top-tier advertising, Dori has led brand storytelling for globally recognized companies and now brings that expertise to the event world, helping teams capture authentic, high-impact content without pulling them out of the moment. She is also a part-time professor at Seneca Polytechnic, where she mentors the next generation of marketers and creators. Dori is passionate about making storytelling accessible, scalable, and human, and believes every great event deserves to be remembered long after the lights go down.

Registration:

CanSPEP Members - $25
CanSPEP Business Associates - $35
Non Member Planners - $35
Suppliers - $45

Thank You to Our Education Series Partner