Join us for a day of insights and inspiration to help us evolve ourselves and our businesses into the future. Program details include:
PLAN TO GROW - BUILDING A MARKETING PLAN FOR YOUR ENTREPRENEURIAL BUSINESS (Christine Saunders)
Every business has challenges and opportunities that thoughtful marketing planning can support. Whether you want MORE business, DIFFERENT business, or LESS business looking towards retirement, marketing can play a role.
This engaging, hands-on workshop will take business owners and leaders through the building blocks of a marketing plan geared towards entrepreneurial businesses. It will provide a little theory, some common marketing tools and tips, and short case studies to illustrate key concepts.
Participants will have ample opportunity to ask the facilitator - an expert marketer and small business owner who understands the challenges of "bootstrap" marketing - questions to enhance understanding.
Participants will leave with:
- an outline of their own marketing goals
- ideas on how to begin to budget for them with limited time and money
- the role of partners, and knowing your niche to send clear messages
- tips for measuring success and ROI without blowing the budget
- knowledge about how to insource and outsource key support actions
- a 60 day and 120 day action plan to help focus and mobilize on next steps
FIND A WAY TO WIN
Pressure - and there seems to be a LOT of it these days - distorts our thinking, leads to indecision, and sabotages our best intentions. Even Grammy winners and professional athletes collapse under pressure!
Learn how to execute when the stakes are at their highest, to boldly step into situations that make us second-guess ourselves. Calvin is a powerhouse of inspiration and transformation tools and will help us discover what to do neurologically to protect against and reverse the effects of pressure.
TAKING CARE OF YOURSELF SO YOU CAN TAKE CARE OF YOUR BUSINESS
(Janice Cardinale and Jason Thomson)
"Mental fitness" is part of the prescription that helps our Event, Hospitality, Meeting and Travel Professionals grow strong and survive the challenges of a high-stress industry. Event Minds Matter is on a mission to support leaders - like the members of CanSPEP - as we develop the skills and insights to make a difference. Join Janice Cardinale - founder of Event Minds Matter - and founding member Jason Thomson, for an enlightening and empowering conversation that provides thought leadership and resources to prepare you for the future. Because "building brave spaces to amplify the industry conversation on mental fitness is the recipe of success for the future."
THE EVOLUTION OF THE ENTREPRENEURIAL JOURNEY
Learn how Mohamad Fakih transformed a nearly bankrupt restaurant into one of the fastest growing Middle Eastern Halal restaurant chains in North America - through determination, drive and an unwavering commitment to uphold the values of giving back. In the midst of the pandemic, he even launched 3 new restaurant brands!
Thank you to Tourism Mississauga for bringing this inspirational community leader to the CanSPEP Day program.
All of this PLUS breakfast, lunch and a closing networking reception and an unlimited supply of HUGS!
CanSPEP Day Partnership Opportunities Available
View the Partnership Prospectus
INCREASE your visibility and brand awareness with decision makers and influencers in the events industry sector.
ENHANCE your reputation, credibility and company's leadership position in the sector by supporting CanSPEP.
GAIN A COMPETITIVE EDGE by building direct personal relationships with the people who make buying decisions about your products and services.